P.P. Singh’s city improvement campaign, I Love My City, that began as his project in Landmark’s Self-Expression and Leadership Programme, has turned its attention to a new social ill: spitting. The campaign, which has tackled city improvements, cleanliness, safety and traffic issues in Faridibad/New Delhi, is taking on the hygiene and appearance issues of public spitting with a new campaign that’s passing out information pamphlets, having people sign pledges to keep the city clean, and painting neighborhood pillars and walls.
The project is being done in partnership with the New Delhi Traders Association. Read more about the anti-spitting campaign, which is focusing in on Connaught place Block C inner circle, including newspaper coverage, at I Love My City.